For our exhibit at the 123rd AES Convention in October 2007, we decided that instead of talking about the sound quality improvements our MusicCord Professional Series ac power cords afford, we would perform a demonstration so attendees could experience it for themselves. Hearing is believing!

Well, the good folks from Gearwire.com just happened to visit our demonstration and record it. These videos were recorded completely unrehearsed with the Gearwire crew.

The following audio/video clips provide insight about 'why'and 'how' we developed specific features of our patented
multi-conductor power cordage geometry. Depending on your system speakers, you can actually hear the sonic improvements ESP power cords make on studio monitors and a guitar amplifier. The proof is trying ESP power cords with your gear. Take advantage of our no-risk return policy and give one a try!